Driven by a passion for marketing and real estate, I have more than 14 years of experience in both consumer and B2B marketing, commercial/residential real estate asset optimization, business development and more. I’ve been responsible for the development, planning and execution of ground-zero industry positioning, customer acquisition/retention, content marketing, and direct-to-consumer product messaging for multiple industries, including three years with a commercial real estate tech startup in Los Angeles.
Research
Typically I start with a client meeting, either on the phone or in-person, by getting more details of the project so I can give an accurate estimate. This will entails reviewing examples of competitors, preferred design styles and the strengths & opportunities of the overall project.
Develop
This varies by project, but I will take your feedback from the drafts provided and fine tune the design. For web, this is typically finalizing copy and imagery. For graphic design this is re-sizing to final specs, filling placeholder text, and setting up the design file for appropriate export.
Design/Create
Based on our research session, I provide working design samples and take you through the process of how I made specific aesthetic decisions. This is also the stage where I answer any questions you have and explain the pros and cons of any significant revision requests.
Finalize
You will be provided with all the necessary file types and creative content used so that you will always have access to them. This means you can have another designer work on them for printing, updating, or any other marketing materials needed.
RECENT PROJECTS
Bring Your Vision To Life
Do you have some ideas or a project in mind? I'd love to chat and see how I can help.
